Tom Bradyis trading the gridiron for the catwalk!
Brady, 48, walked in Gucci’s 2027 cruise collection fashion show in New York City on Saturday, May 16, strutting down the catwalk in head-to-toe leather.
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The former NFL quarterback rocked a black motorcycle jacket, popped collar and all, with fitted leather pants. He completed the look with a silver watch and black dress shoes.
Saturday’s runway presentation was held in the middle of the Big Apple’s Time Square, an ambitious feat in itself for designer Demna.
“It’s a f***ing logistic nightmare,” Demna, 45, told GQahead of the show, noting it was nearly “the most impossible thing” to shut down the location for the occasion. “I was talking to my shrink and she was like, ‘You’re ready for this, Demna.’ This is like an ultimate exercise of letting go of control, because there’s nothing in your control.”
The show was all about embracing Demna’s sleek “GucciCore” theme.
“I never do this kind of thing, but it’s important because I realized Gucci doesn’t really have a wardrobe offering,” he told the outlet. “We have a lot of consumers that are more classic, they’re not fashion. We’re getting the fashion people coming now, but the more classic consumer who would like to buy a shirt, a peacoat [or] a trench. They don’t really have this in the stores.”
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According to the designer, the Gucci range is “very consumer-oriented.”
“I was a bit afraid actually to do this because I was like, what if I cannot make looks out of it? What if it looks too classic?” he said. “It’s about taste. It’s really a lot about styling.”
Demna added, “It’s kind of normcore, but also the core offer of the brand that we didn’t really have so far. I really enjoyed working on it, because it was actually about making clothes. And the simple things are the hardest to make. I spent many more fittings on one of these coats than I would spend on a more fashion item.”
Brady was among the stars bringing GucciCore to life, alongside supermodel Cindy Crawford and socialite Paris Hilton.
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This story was originally published May 17, 2026 at 3:12 PM.