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It’s unclear exactly why Jordon Hudson wanted thousands of pages of public records related to the University of North Carolina, the school’s athletic department and their daily business when she made four records requests to the UNC-Chapel Hill public records office in June.
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But what she found ended up mostly being faculty contracts, coaching deals and internal audit reports. What she didn’t uncover was salacious material meant to deliberately harm her, her boyfriend and UNC football coach Bill Belichick, or her burgeoning brand.
The News & Observer received copies of the responses to Hudson’s recent inquiries, only one of which yielded files. In the successful request, she asked for all records issued to The Assembly reporter Matt Hartman before March 12, 2025.
Hudson’s other three inquiries yielded no documents, UNC’s public records office wrote. Among the seemingly failed requests, she asked for:
Hudson, who has been affiliated with Belichick’s since 2023, has routinely filed such requests after making headlines following the six-time Super Bowl-winning head coach’s appointment as UNC football coach in December 2024. In total, she has made at least 10 inquiries, often related to communications among athletic department officials, journalists and other personnel.
Because Hudson’s only successful recent request about Hartman’s inquiries was all-encompassing, most of what turned up in the documents responsive to the inquiry were irrelevant to Hudson herself. Some were even unrelated to the athletic department.
Among the records from more than a year ago, most related to Hudson showed how UNC responded to some media requests and her attempts to influence UNC’s social media activity, as previously reported by The Athletic.
In an email on Dec. 22, 2024, Hudson appeared frustrated by a post from the Instagram account Great Day Tar Heel that showed a photo of Belichick alongside his son, defensive coordinator Steve Belichick. She told Evans that Steve Belichick should be “depicted and represented as his own established credible entity as opposed to an extension of Bill.”
Hudson appeared concerned that fans would perceive Steve Belichick as “benefitting from nepotism,” which she believed was incorrect. She also issued a directive that Steve Belichick should not be referred to as “Bill’s son” and asked that the UNC social media team not use photos of the father-son duo together.
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The only problem? The post Hudson referred to didn’t come from UNC. Evans responded that the school had not posted about Steve Belichick yet, though she added that they would “promote him as his own entity” once they did.
A UNC spokesman emphasized that Hudson being copied on Belichick’s emails was to help him manage the several entities and projects he was involved with, even before his arrival at UNC.
“For anything of a personal nature or business nature that is unrelated to UNC,” the spokesman said, “she is helping manage that for him. But nothing of a Carolina or Carolina Football nature.”
Hudson did not respond to The News & Observer’s request for comment for this story.
In an email to Evans on Feb. 13, 2025, Hudson asked whether anyone was monitoring the football team’s social media page for “slanderous commentary.” She wanted to see if the people “harassing BB,” presumably Bill Belichick, would be blocked.
There appeared to be concern about a social media comment calling Belichick a “predator,” with the coach jumping in to ask how UNC enforced its policy reserving the right to remove replies unrelated to posts or that make unsupported accusations. But while Evans said that UNC “hid/erased” a comment about Belichick’s personal life and that they plan to hide and block other similar posts, the team looking into it did not see anything related to him being called a “predator.”
While the motives behind Hudson’s June requests are unknown and her most recent flurry of inquiries appeared futile, she is within her rights to continue obtaining public records from UNC under the state’s open records laws.
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There’s just no guarantee she’ll find what she’s looking for.