{"id":1665,"date":"2026-06-04T04:35:28","date_gmt":"2026-06-04T04:35:28","guid":{"rendered":"https:\/\/durhammovinghub.com\/?p=1665"},"modified":"2026-06-04T04:35:28","modified_gmt":"2026-06-04T04:35:28","slug":"wake-schools-hire-a-company-to-make-sports-sponsorship-deals-can-it-get-much","status":"publish","type":"post","link":"https:\/\/durhammovinghub.com\/?p=1665","title":{"rendered":"Wake schools hire a company to make sports sponsorship deals. Can it get much?"},"content":{"rendered":"

AI-generated summary reviewed by our newsroom.<\/p>\n

Read our AI Policy.<\/a><\/p>\n

In an age of tightening budgets, the Wake County school system is hoping sponsorship deals will lead to more money for its athletic programs.<\/p>\n

Read more More NC school districts going \u2018rogue\u2019 to defy the calendar law. See which ones<\/a><\/p>\n

On Tuesday, the Wake County school board approved a five-year agreement with National Amateur Sports<\/a> to have the Charlotte-based company handle sports marketing deals for the district. Wake won\u2019t have to pay anything and National Amateur Sports is guaranteeing the district at least $100,000 a year from the deal.<\/p>\n

The contract, which was backdated to the start of the school year, was approved without discussion by the school board on Tuesday. School officials said that they\u2019re not sure how much above $100,000 they\u2019ll be able to get annually.<\/p>\n

James Shipley, the CEO of National Amateur Sports, did not respond to The News & Observer\u2019s request for comment.<\/p>\n

The Wake County school system\u2019s athletic department has worked with National Amateur Sports for several years to broadcast and promote high school athletic events. But the contract could take the partnership to a new level.<\/p>\n

Under the deal, The district won\u2019t have any out-of-pocket expenses. Instead, the company will get its money from a percentage of revenue generated through the sales of sponsorship packages, subscriptions and other activities it will perform on behalf of the district.<\/p>\n

It wasn\u2019t immediately clear what sponsorship deals National Amateur Sports will pursue on the district\u2019s behalf. But the agreement does set some guidelines.<\/p>\n

Read more Top alcohol distributor closing Charlotte, Raleigh sites and laying off over 50<\/a><\/p>\n

\u201cCorporate sponsors and the associated advertising shall be appropriate for its intended audience, and no advertising shall be sold that would reasonably be considered obscene, immoral, indecent, racial, derogatory, pornographic, slanderous, harmful to any individual or group, intended to mislead or is fraudulent, copyright protected or unauthorized by the rightful owner, inappropriately targeting minors, prejudicial to any group or religion, defamatory or illegal.\u201d<\/p>\n

Wake could get more than the guaranteed $100,000 per year. Once it recoups its costs, National Amateur Sports will split 50.\/50 with the district the revenue generated from its services for the district.<\/p>\n

National Amateur Sports will be seeking deals for the athletic program in North Carolina\u2019s largest school district.<\/p>\n

Wake has talked about sponsorship deals for years as a way to generate additional money. But the need has become more pressing in recent years amid a series of budget cuts.<\/p>\n

This year, the school board approved more than $15 million in budget cuts to limit how much money it requested from the Wake County Board of Commissioners. On Monday, commissioners approved a budget that funds the school board\u2019s request for a $25.3 million increase in local funding this year, The N&O previously reported<\/a>.<\/p>\n

Read more Police make arrest in Cary shooting that sent man to hospital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A no-cost agreement lets National Amateur Sports pursue sponsorships for Wake schools, with at least $100,000 guaranteed and revenue split after costs.<\/p>\n","protected":false},"author":1,"featured_media":1664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-read-todays-edition"],"yoast_head":"\nWake schools hire a company to make sports sponsorship deals. 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