{"id":2590,"date":"2026-06-16T20:36:55","date_gmt":"2026-06-16T20:36:55","guid":{"rendered":"https:\/\/durhammovinghub.com\/?p=2590"},"modified":"2026-06-16T20:36:55","modified_gmt":"2026-06-16T20:36:55","slug":"carolina-hurricanes-give-nc-state-marketing-students-an-education-in-merchandise","status":"publish","type":"post","link":"https:\/\/durhammovinghub.com\/?p=2590","title":{"rendered":"Carolina Hurricanes give NC State marketing students an education in merchandise"},"content":{"rendered":"

AI-generated summary reviewed by our newsroom.<\/p>\n

Read our AI Policy.<\/a><\/p>\n

Hello reader! Welcome to Higher Stakes<\/b>, your weekly update on what\u2019s happening at colleges and universities in the Triangle. I\u2019m Jane Winik Sartwell<\/b>, higher education reporter at The News & Observer.<\/p>\n

Read more Why Wake students will have so many days off from class next school year<\/a><\/p>\n

Let\u2019s get into it.<\/p>\n

How about those Carolina Hurricanes<\/b>?! I, for one, could not be more excited that we are Stanley Cup champions.<\/p>\n

It\u2019s a win that builds on months of anticipation and pride in Raleigh.<\/p>\n

Students in a course called Textile Brand Communications and Promotions<\/b> at NC State got a chance to be a part of the Stanley Cup fervor. In that course, under the tutelage of professor Delisia Matthews<\/b>, students learn advertising strategies from a textiles perspective.<\/p>\n

This semester, a group of students worked with merchandise and marketing professionals at the Carolina Hurricanes.<\/p>\n

\u201cThe Hurricanes asked them to think about people who are Raleigh transplants, those not originally from the area, because it\u2019s booming here,\u201d Matthews said. \u201cHow can we get them interested in becoming fans of the Hurricanes, and also help them see how it could be a part of their welcome to the Raleigh-Durham area?\u201d<\/p>\n

Students pitched their marketing ideas to the Hurricanes. The winning group, led by fashion and textile management student Ava McRorie<\/b>, recommended the Hurricanes implement regular pop-up shops for merchandise at local breweries, even into the off-season.<\/p>\n

McRorie says she wants to go into sports merchandising, so the chance to connect with people like Natalie Gore<\/b>, the senior marketing coordinator for the Carolina Hurricanes, was a dream come true.<\/p>\n

\u201cI don\u2019t know how many professional sports teams exist in the same city as a premier public textiles university, but we obviously do, and that\u2019s a fantastic resource,\u201d Gore said.<\/p>\n

Faculty and staff at UNC-Chapel Hill\u2019s School of Civic Life and Leadership helped teach a course at J.F. Webb High School in Oxford, N.C.,<\/b> this spring.<\/p>\n

The course \u2014 titled Ready for Life: Adulting 101<\/b> \u2014 educated 14 students on the real-world experience of being a citizen: voting, employment, financial literacy, jury duty, serving on a board or committee, getting a driver\u2019s license.<\/p>\n

The civics section was taught by faculty and students at the School of Civic Life and Leadership \u2014 including dean Jed Atkins<\/b>. The course culminated in a field trip from Oxford to Chapel Hill.<\/p>\n

Read more NC Republicans advance sweeping elections bill with new auditor powers. What to know<\/a><\/p>\n

\u201cWe\u2019re taking civics away from the dry facts in a textbook and putting primary texts like the Constitution hand in glove with life skills and life knowledge,\u201d Atkins said. \u201cThat\u2019s a powerful part of this course. I think the time is right, honestly, to rethink the way we do civic education.\u201d<\/p>\n

Next year, the course will be offered at J.F. Webb and South Granville High School in both the fall and spring semesters.<\/p>\n

Belle Boggs<\/b>, an English professor at NC State, is the president of North Carolina\u2019s professors\u2019 trade group: the NC Conference of the American Association of University Professors, or AAUP.<\/p>\n

Boggs was recognized for her work this month with the national AAUP\u2019s Georgina M. Smith Award<\/b>, which recognizes \u201ca person who has provided exceptional leadership in a given year in improving the status of academic women or in academic collective bargaining.\u201d<\/p>\n

Boggs\u2019 colleagues that nominated her for the award enumerated her manifold efforts on behalf of the group, including helping to form a multi-campus committee focused on immigrant rights and working to establish a state-level academic freedom legal hotline.<\/p>\n

Her colleagues credit her in part for the group\u2019s substantial growth in recent times.<\/p>\n

\u201cThe NC AAUP Conference went from 340 members in April 2025 when Belle was selected president to nearly 830 national due-paying members by March 2026,\u201d the nomination letter reads. \u201cThat\u2019s more than 200 percent growth. We\u2019ve had an explosion of members of chapters, and four new chapters just in 2025. It\u2019s our understanding that NC AAUP is the fastest-growing conference in the nation.\u201d<\/p>\n

Thank you for reading. If you liked this newsletter, consider sharing it with a friend.<\/p>\n

\u2014 Jane Winik Sartwell<\/b><\/p>\n

Not a subscriber? Sign up on our website to receive Higher Stakes in your inbox each week: newsobserver.com\/newsletters.<\/i><\/p>\n

Read more Canes Stanley Cup parade 2026: See timing, Raleigh route details & map<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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