{"id":4326,"date":"2026-07-10T17:35:56","date_gmt":"2026-07-10T17:35:56","guid":{"rendered":"https:\/\/durhammovinghub.com\/?p=4326"},"modified":"2026-07-10T17:35:56","modified_gmt":"2026-07-10T17:35:56","slug":"a-raleigh-landmark-was-nearly-lost-now-its-set-for-a-36m-comeback-this-october-2","status":"publish","type":"post","link":"https:\/\/durhammovinghub.com\/?p=4326","title":{"rendered":"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October"},"content":{"rendered":"

AI-generated summary reviewed by our newsroom.<\/p>\n

Read our AI Policy.<\/a><\/p>\n

The drum\u2011shaped former Holiday Inn at 320 Hillsborough St., long one of Raleigh\u2019s most recognizable buildings, is readying its long\u2011awaited return this fall.<\/p>\n

Read more Sports cars, \u2018fraud,\u2019 adultery: Bitter court feud over Rep. Tricia Cotham\u2019s dad<\/a><\/p>\n

After years of uncertainty \u2014 and an earlier plan to demolish the structure<\/a> \u2014 Tidal Real Estate Partners<\/a> has confirmed the building will reopen in October as Hotel Indigo Raleigh<\/a> following a $36 million renovation that preserves the landmark\u2019s distinctive exterior while completely reimagining its interior.<\/p>\n

\u201cThis building has been part of the Raleigh skyline for decades,\u201d said Ken Copeland<\/a>, Tidal\u2019s president, in a release. \u201cWe\u2019re excited to give it a fresh new future.\u201d<\/p>\n

The project marks a dramatic pivot for the New York-based firm, which bought the building in 2021 and initially planned<\/a> to raze it for a new mixed\u2011use tower. Instead, the developer is leaning into the building\u2019s history and shape, remaking the 1969 icon into a 204\u2011room boutique hotel with skyline views, a penthouse cocktail lounge, and modern amenities designed to meet rising demand for downtown hospitality.<\/p>\n

The reopening arrives just as Raleigh prepares for a $400 million expansion<\/a> of its convention center \u2014 a surge expected to draw more visitors, events and business travelers into the city\u2019s core, Copeland said.<\/p>\n

\u201cPeople will recognize the exterior immediately,\u201d he added, \u201cbut once they walk inside, it\u2019s a completely different experience, full of unexpected indulgence around every corner.\u201d<\/p>\n

Originally built in 1969 as one of Holiday Inn\u2019s rare round hotels, the 19\u2011story structure has cycled through multiple owners and brands, including Clarion and Holiday Inn. Its proposed demolition in 2022 sparked a cult following, complete with local T\u2011shirts and nostalgia<\/a> for the tower\u2019s top\u2011floor restaurant, where bands like Southern Culture on the Skids once played.<\/p>\n

Now, instead of vanishing from the skyline, the building is being remade into a boutique destination designed to reflect Raleigh\u2019s creative energy.<\/p>\n

Inside, nearly every floor has been redesigned, the firm said. The hotel will feature a ground\u2011floor caf\u00e9 and gathering space, and modern meeting amenities aimed at both business and leisure travelers.<\/p>\n

Read more NC State Health Plan approves new premium hikes, picks preferred network hospitals<\/a><\/p>\n

The project\u2019s centerpiece is a 19th\u2011floor penthouse cocktail lounge and event venue, offering panoramic views of downtown.<\/p>\n

This will be the Hotel Indigo\u2019s third North Carolina location, joining properties in Asheville and Winston\u2011Salem.<\/p>\n

The brand has not yet released pricing. Across North Carolina, properties generally fall<\/a> in the $150 to $200 nightly range, with Asheville skewing slightly lower and Winston\u2011Salem slightly higher. Premium rooms and peak weekends can push rates above $200.<\/p>\n

Hotel Indigo Raleigh will be managed by Sage Hospitality Group<\/a>, which says it has begun hiring leadership roles. It expects to employ nearly 100 people once fully operational.<\/p>\n

Additional details about food and beverage offerings, event spaces, and grand\u2011opening activities will be announced in the coming months.<\/p>\n

For booking inquiries, Sage Hospitality is directing requests to indigoraleigh@sagehospitalitygroup.com<\/a>.<\/p>\n

Keep up with the latest Triangle real estate news by subscribing to On the Market, The News & Observer’s free weekly real estate newsletter. Look for it in your inbox every Thursday morning. Sign up here<\/a>.<\/p>\n

Read more Best affordable sweet tea in the Triangle? We price checked (& tasted) 20 spots<\/a><\/p>\n

This story was originally published July 9, 2026 at 3:51 PM.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tidal Real Estate\u2019s $36 million overhaul transforms the 19\u2011story Raleigh landmark into Hotel Indigo Raleigh with 204 rooms and a penthouse cocktail lounge.<\/p>\n","protected":false},"author":1,"featured_media":4325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-read-todays-edition"],"yoast_head":"\nA Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October - Durham Moving Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durhammovinghub.com\/?p=4326\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October - Durham Moving Hub\" \/>\n<meta property=\"og:description\" content=\"Tidal Real Estate\u2019s $36 million overhaul transforms the 19\u2011story Raleigh landmark into Hotel Indigo Raleigh with 204 rooms and a penthouse cocktail lounge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durhammovinghub.com\/?p=4326\" \/>\n<meta property=\"og:site_name\" content=\"Durham Moving Hub\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T17:35:56+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/#\\\/schema\\\/person\\\/bf1f081e7f06a3ab66052e5f6015fd85\"},\"headline\":\"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October\",\"datePublished\":\"2026-07-10T17:35:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326\"},\"wordCount\":586,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durhammovinghub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/5284bbd4c9274319c389511b94934048.jpg\",\"articleSection\":[\"Read today's Edition\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326\",\"url\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326\",\"name\":\"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October - Durham Moving Hub\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durhammovinghub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/5284bbd4c9274319c389511b94934048.jpg\",\"datePublished\":\"2026-07-10T17:35:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/#\\\/schema\\\/person\\\/bf1f081e7f06a3ab66052e5f6015fd85\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#primaryimage\",\"url\":\"https:\\\/\\\/durhammovinghub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/5284bbd4c9274319c389511b94934048.jpg\",\"contentUrl\":\"https:\\\/\\\/durhammovinghub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/5284bbd4c9274319c389511b94934048.jpg\",\"width\":1200,\"height\":675,\"caption\":\"The Holiday Inn, located at 320 Hillsborough Street, is currently under renovation, on Thursday, July 9, 2026 in Raleigh, N.C.. The property, which dates to 1969, is being transformed into a Hotel Indigo.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4326#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durhammovinghub.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/#website\",\"url\":\"https:\\\/\\\/durhammovinghub.com\\\/\",\"name\":\"Durham Moving Hub\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durhammovinghub.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/#\\\/schema\\\/person\\\/bf1f081e7f06a3ab66052e5f6015fd85\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/durhammovinghub.com\"],\"url\":\"https:\\\/\\\/durhammovinghub.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October - Durham Moving Hub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durhammovinghub.com\/?p=4326","og_locale":"en_US","og_type":"article","og_title":"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October - Durham Moving Hub","og_description":"Tidal Real Estate\u2019s $36 million overhaul transforms the 19\u2011story Raleigh landmark into Hotel Indigo Raleigh with 204 rooms and a penthouse cocktail lounge.","og_url":"https:\/\/durhammovinghub.com\/?p=4326","og_site_name":"Durham Moving Hub","article_published_time":"2026-07-10T17:35:56+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durhammovinghub.com\/?p=4326#article","isPartOf":{"@id":"https:\/\/durhammovinghub.com\/?p=4326"},"author":{"name":"admin","@id":"https:\/\/durhammovinghub.com\/#\/schema\/person\/bf1f081e7f06a3ab66052e5f6015fd85"},"headline":"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October","datePublished":"2026-07-10T17:35:56+00:00","mainEntityOfPage":{"@id":"https:\/\/durhammovinghub.com\/?p=4326"},"wordCount":586,"commentCount":0,"image":{"@id":"https:\/\/durhammovinghub.com\/?p=4326#primaryimage"},"thumbnailUrl":"https:\/\/durhammovinghub.com\/wp-content\/uploads\/2026\/07\/5284bbd4c9274319c389511b94934048.jpg","articleSection":["Read today's Edition"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/durhammovinghub.com\/?p=4326#respond"]}]},{"@type":"WebPage","@id":"https:\/\/durhammovinghub.com\/?p=4326","url":"https:\/\/durhammovinghub.com\/?p=4326","name":"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October - Durham Moving Hub","isPartOf":{"@id":"https:\/\/durhammovinghub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durhammovinghub.com\/?p=4326#primaryimage"},"image":{"@id":"https:\/\/durhammovinghub.com\/?p=4326#primaryimage"},"thumbnailUrl":"https:\/\/durhammovinghub.com\/wp-content\/uploads\/2026\/07\/5284bbd4c9274319c389511b94934048.jpg","datePublished":"2026-07-10T17:35:56+00:00","author":{"@id":"https:\/\/durhammovinghub.com\/#\/schema\/person\/bf1f081e7f06a3ab66052e5f6015fd85"},"breadcrumb":{"@id":"https:\/\/durhammovinghub.com\/?p=4326#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durhammovinghub.com\/?p=4326"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durhammovinghub.com\/?p=4326#primaryimage","url":"https:\/\/durhammovinghub.com\/wp-content\/uploads\/2026\/07\/5284bbd4c9274319c389511b94934048.jpg","contentUrl":"https:\/\/durhammovinghub.com\/wp-content\/uploads\/2026\/07\/5284bbd4c9274319c389511b94934048.jpg","width":1200,"height":675,"caption":"The Holiday Inn, located at 320 Hillsborough Street, is currently under renovation, on Thursday, July 9, 2026 in Raleigh, N.C.. The property, which dates to 1969, is being transformed into a Hotel Indigo."},{"@type":"BreadcrumbList","@id":"https:\/\/durhammovinghub.com\/?p=4326#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durhammovinghub.com\/"},{"@type":"ListItem","position":2,"name":"A Raleigh landmark was nearly lost. Now it\u2019s set for a $36M comeback this October"}]},{"@type":"WebSite","@id":"https:\/\/durhammovinghub.com\/#website","url":"https:\/\/durhammovinghub.com\/","name":"Durham Moving Hub","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durhammovinghub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/durhammovinghub.com\/#\/schema\/person\/bf1f081e7f06a3ab66052e5f6015fd85","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/durhammovinghub.com"],"url":"https:\/\/durhammovinghub.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=\/wp\/v2\/posts\/4326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4326"}],"version-history":[{"count":0,"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=\/wp\/v2\/posts\/4326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=\/wp\/v2\/media\/4325"}],"wp:attachment":[{"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durhammovinghub.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}