{"id":4517,"date":"2026-07-13T08:35:22","date_gmt":"2026-07-13T08:35:22","guid":{"rendered":"https:\/\/durhammovinghub.com\/?p=4517"},"modified":"2026-07-13T08:35:22","modified_gmt":"2026-07-13T08:35:22","slug":"goldman-sachs-turns-bearish-on-barbie-maker","status":"publish","type":"post","link":"https:\/\/durhammovinghub.com\/?p=4517","title":{"rendered":"Goldman Sachs turns bearish on Barbie maker"},"content":{"rendered":"

Wall Street<\/a> has spent most of 2026 losing patience with Mattel<\/strong> (MAT<\/a>), and Goldman Sachs just made that clear.<\/p>\n

Read more Toyota sends mixed message on its EV future<\/a><\/p>\n

The firm downgraded<\/strong> the toy giant to its lowest rating<\/strong> and set a price target below where the stock currently trades. <\/p>\n

For the company behind Barbie<\/strong> and Hot Wheels<\/strong>, this is a tough verdict.<\/p>\n

The call lands at a noteworthy moment. Mattel shares are already trading close to their weakest level in years<\/strong>.<\/p>\n

Therefore, a fresh warning<\/strong> from Goldman Sachs carries more weight for anyone still holding the stock.<\/p>\n

On July 9, Goldman Sachs cut Mattel to sell<\/strong>from<\/strong>neutral<\/strong> and lowered its 12-month price target to $12 from $15<\/strong>, Investing.com<\/a> reported.<\/p>\n

A sell rating from a bank of Goldman’s size is rare, and it tells investors the firm sees more room to fall than to rise from here.<\/p>\n

Analyst Stephen Laszczyk<\/a> called Mattel a hard company to run<\/strong> over the next six to 12 months, with more moving parts than most.<\/p>\n

JHVEPhoto \/ Getty Images<\/a><\/p>\n

The change in rating did not come abruptly. Goldman’s view of Mattel has cooled in stages<\/strong> all year.<\/p>\n

The bank held a buy<\/strong> rating with a $21<\/strong> target into early 2026, then Goldman downgraded<\/strong> the stock to neutral in January<\/strong>, Investing.com<\/a> reported. <\/p>\n

Goldman warned that tariffs<\/strong> and softer toy demand<\/strong> could weigh on results.<\/p>\n

Goldman also reset how it values the stock, moving to 8 times<\/strong> its 2027 earnings estimate from 10 times<\/strong>, Barron’s<\/a> noted.<\/p>\n

That shift matters. Goldman is now pricing Mattel like a slow-growth consumer products company<\/strong> rather than a premium entertainment name.<\/p>\n

This limits how much investors may be willing to pay.<\/p>\n

Mattel shares slipped about 1.7%<\/strong> in premarket trading<\/strong> after the note, adding to a decline of 35% to 39%<\/strong> over the past six months<\/strong>.<\/p>\n

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The stock now hovers near $13<\/strong>, just above a 52-week low of $12.73<\/strong>, so Goldman’s $12 target implies only a single-digit<\/strong> additional decrease from here.<\/p>\n

Related: Netflix has a stunning milestone in sight for 2027<\/a><\/strong><\/p>\n

There is a real tension surrounding the situation. Mattel actually beat expectations<\/strong> in the first quarter<\/strong>, posting revenue of about $862 million<\/strong> against forecasts near $809 million<\/strong>, Yahoo Finance<\/a> reported.<\/p>\n

Q1 sales rose about 4%,<\/strong> led by vehicles<\/strong> and newer categories<\/strong>, though tariffs and currency cut into margins. <\/p>\n

However, Goldman’s concern is less about current sales<\/strong> and more about whether the<\/strong>next phase of growth shows up on time<\/strong>.<\/p>\n

Goldman is not the only party pushing Mattel. <\/p>\n

Southeastern Asset Management<\/strong> has argued that the company would be better off sold<\/strong> to a private equity firm, rival, or media company, according to Reuters<\/a>.<\/p>\n

More Retail Stocks:<\/strong><\/p>\n

For investors, that leaves two competing views. Goldman sees a company that could stumble<\/strong>. <\/p>\n

Southeastern sees one worth buying<\/strong>. Either way, the second half of 2026 is when Mattel has to show which side is right.<\/p>\n

Goldman did not rule out a turnaround<\/strong>. It named clear signs that could bring Mattel back to a more positive view.<\/p>\n

This also serves as a watchlist for investors.<\/p>\n

If Mattel’s next few quarters show Barbie growing steadily and its new bets paying off, the bearish case weakens. If not, Goldman’s caution looks well placed.<\/p>\n

None of this is a recommendation to buy or sell. Stocks at multi-year lows can still drop or suddenly bounce, so investors should trade based on risk tolerance.<\/p>\n

Related: Paramount’s Warner deal has a new $650 million problem<\/a><\/strong><\/p>\n

The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.<\/i><\/p>\n

Read more Kelley Blue Book launches home valuation platform<\/a><\/p>\n

This story was originally published July 12, 2026 at 6:17 PM.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Wall Street has spent most of 2026 losing patience with Mattel (MAT), and Goldman Sachs just made that clear.<\/p>\n","protected":false},"author":1,"featured_media":4516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-read-todays-edition"],"yoast_head":"\nGoldman Sachs turns bearish on Barbie maker - Durham Moving Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durhammovinghub.com\/?p=4517\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldman Sachs turns bearish on Barbie maker - Durham Moving Hub\" \/>\n<meta property=\"og:description\" content=\"Wall Street has spent most of 2026 losing patience with Mattel (MAT), and Goldman Sachs just made that clear.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durhammovinghub.com\/?p=4517\" \/>\n<meta property=\"og:site_name\" content=\"Durham Moving Hub\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T08:35:22+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4517#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4517\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/#\\\/schema\\\/person\\\/bf1f081e7f06a3ab66052e5f6015fd85\"},\"headline\":\"Goldman Sachs turns bearish on Barbie maker\",\"datePublished\":\"2026-07-13T08:35:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4517\"},\"wordCount\":609,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4517#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durhammovinghub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/e5906958c7e4791e86120f2e6978da1b.jpg\",\"articleSection\":[\"Read today's Edition\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/durhammovinghub.com\\\/?p=4517#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4517\",\"url\":\"https:\\\/\\\/durhammovinghub.com\\\/?p=4517\",\"name\":\"Goldman Sachs turns bearish on Barbie maker - 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