{"id":4820,"date":"2026-07-17T11:36:35","date_gmt":"2026-07-17T11:36:35","guid":{"rendered":"https:\/\/durhammovinghub.com\/?p=4820"},"modified":"2026-07-17T11:36:35","modified_gmt":"2026-07-17T11:36:35","slug":"an-rtp-tech-giant-will-pop-up-on-your-tv-during-this-weeks-world-cup-finals","status":"publish","type":"post","link":"https:\/\/durhammovinghub.com\/?p=4820","title":{"rendered":"An RTP tech giant will pop up on your TV during this week\u2019s World Cup finals"},"content":{"rendered":"

AI-generated summary reviewed by our newsroom.<\/p>\n

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Enzo Fern\u00e1ndez received a short pass from Lionel Messi, took a touch with his left foot, then rippled England\u2019s net with a 23-yard strike. Among the replays Fox broadcast of Argentina\u2019s dramatic equalizing goal in the FIFA World Cup semifinal Wednesday was footage<\/a> enhanced by work done in Research Triangle Park.<\/p>\n

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Lenovo, which operates one of its two global headquarters in Morrisville, used artificial intelligence to stabilize video captured by the on-field referee. Throughout this summer\u2019s tournament, which concludes Sunday outside New York City in a match between Argentina and Spain, TV viewers have seen these \u201cReferee Views\u201d with Lenovo\u2019s red and white wordmark<\/a> displayed right above.<\/p>\n

\u201cThe whole point was we don\u2019t want to do any marketing sponsorship or logo sponsorship. It needs to be tech-led partnership,\u201d said Asia Sheikh, chief technology officer of sports and entertainment at Lenovo. \u201cWe wanted to really bring technology.\u201d<\/p>\n

Sheikh lives in the Triangle and said her team is based across the world, including in Spain, India and China (Lenovo\u2019s other headquarters is in Beijing). They engineered an AI system to make referees\u2019 body-camera videos less herky-jerky. In half a minute, the technology steadies the footage by up to 60%; Sheikh said the AI could make the stream completely stable but the international soccer federation FIFA wanted the video to retain some in-game movement.<\/p>\n

This isn\u2019t Lenovo\u2019s only World Cup contribution. Before the tournament began, the company scanned all 1,248 players across the 48 participating teams \u2014 from backups to some of the world\u2019s most famous people like Messi, Cristiano Ronaldo, Kylian Mbapp\u00e9 and Erling Haaland \u2014 to create 3D avatars that get displayed when an offsides check is shown on TV. Each scan took about three seconds to complete, Sheikh said, and was largely done at each team\u2019s training camp.<\/p>\n

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In addition to creating digital twins of players, Lenovo created replicas of all 16 tournament stadiums<\/a> across the United States, Canada and Mexico to help organizers manage match day logistics.<\/p>\n

Lenovo is the first official technology partner FIFA has had in World Cup history. The company also owns the naming-rights to the Lenovo Center in Raleigh through a 10-year, $60 million agreement with the arena\u2019s governing body, Centennial Authority.<\/p>\n

As of February 2024, Lenovo said it employed roughly 5,100 workers in the U.S., with its largest office in North Carolina.<\/p>\n

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Lenovo assists World Cup broadcast with Referee View and VAR offsides player avatars as Research Triangle Park, NC, company concludes unique soccer sponsorship.<\/p>\n","protected":false},"author":1,"featured_media":4819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-read-todays-edition"],"yoast_head":"\nAn RTP tech giant will pop up on your TV during this week\u2019s World Cup finals - Durham Moving Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durhammovinghub.com\/?p=4820\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An RTP tech giant will pop up on your TV during this week\u2019s World Cup finals - 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