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Drive-thru beverage concept 7 Brew Coffee held a grand opening at its new location in Smithfield on Saturday, July 11 after originally opening on Monday, June 29.
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The 1266 North Brightleaf Blvd. site is the first of the franchise to come this close to the Triangle. Surrounding spots are in Goldsboro, Greensboro and Fayetteville.
Founded in Arkansas in 2017, 7 Brew is known for their array of drink combinations and secret menu customizations. Their 2026 collaboration with American YouTube channel Dude Perfect featured limited edition drinks and collectable cups. They began a partnership in September 2025.
The coffee brand has gained a cult following with Facebook groups dedicated to the fandom.
“Bringing the first 7 Brew stand to Smithfield is an exciting moment for my dad and I,” Eric Peterson, franchisee, said in a press release.
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The brand with over 20,000 drink combinations available for customers, is said to be employing over 80 people in the Smithfield area and is still hiring, as of Wednesday, July 29.
Commenters on Facebook shared mixed reviews on 7 Brew’s opening. While many were excited about the brand joining the area, one thought there were already enough coffee places in town and were concerned about potential traffic.
The News & Observer recently reported that new Dunkin’ locations are popping up in Raleigh on Capital Boulevard and Jubala Coffee is getting a second location in North Hills’ main district. The Capital One Café opened its first North Carolina location in Durham at the Streets at Southpoint.
The N&O reached out to Peterson but did not receive a response prior to publication.
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This story was originally published July 29, 2026 at 3:50 PM.